WordPress Link Management

Do you promote affiliate programs on your blog? If you do, I have a tip for you today on Wordpress link management. If you are linking through to affiliate products on multiple blog posts, especially the same product on multiple blog posts, you are potentially setting yourself up for a lot of work.

Do you promote affiliate programs on your blog?  If you do, I have a tip for you today on WordPress link management.

As I read blogs, I see a lot of people linking from their content straight through to the product they are promoting, via their affiliate link.

If you have a small blog with little content, that’s okay.   But, if you are linking through to affiliate products on multiple blog posts, especially the same product on multiple blog posts, you are potentially setting yourself up for a lot of work.

What happens if the product you are promoting changes?  What if the affiliate program, or link changes?  What if the website shuts down?  You could be left with a lot of outgoing affiliate links that are worthless.

It’s happened to me.  I had links to a product I was promoting in several blog posts.  By following one of those links one day, I discovered the site was now being directed to a totally different and unrelated product.  I found a similar product to replace the original product, but had to review each blog post, find each link and change each link – what a pain that was!

I decided I would never do that again, and had to find a way to better manage my WordPress links.

I knew I could create files on my domain that contained redirect code with my affiliate link.  Then, if I needed to make a product change I could just change the affiliate link in that redirect page.  I could just make one change in that file and not have to change each post.

But, since I was using WordPress it seemed to make sense to find a solution within WordPress instead of creating numerous redirect files.

I needed a good WordPress link management plugin.  The great thing about WordPress is you can find plugins for about anything you need to do.  I found a great, simple to use link management plugin – GoCodes.

Once the GoCodes plugin is installed, you give the link a name, and the URL you want it directed to.  Following is an example of a GoCodes link.

http://followlist.com/blog/go/bloggingtothebank

That link takes you to a how to make money blogging product.  If that product disappears, becomes obsolete, or if I just feel like promoting a different product, I change the URL in the GoCodes settings and those links point to the new product.

The GoCodes WordPress link management plugin is slightly difficult to install because you have to add some code to your .htaccess file.  The GoCodes plugin ReadMe file explains how to make that change, and it’s not difficult.

The GoCodes WordPress link manager also allows you to track clicks on your redirected links.  This can help you determine which products are converting well, and which products are not.  If a product is not converting, simply replace it with a new product in GoCodes.

There may also be another benefit to using a link management plugin like GoCodes.  Instead of the outgoing links in your content going to an outside affiliate site, the links are actually pointing back to your domain.  It would seem that this would benefit your blog in the eyes of the search engines.  I don’t have any evidence to support this, but I am sure it hasn’t hurt my search engine ranking.

I now use GoCodes on all of my outgoing links in my blog posts.  I have learned the hard way to manage my WordPress links so that I can make link changes in one place within WordPress instead of having to make changes in several blog posts.

I suggest you start using GoCodes, or some similar WordPress link management plugin, today – before you create a ton of time consuming work for yourself somewhere do the road.