Testing for performance improvement is a method that far too few web marketers do. Ask any highly experienced online marketer, and you are going to hear the same thing every time. You can use testing to improve any sort of conversion from a sale to an opt-in. You can test landing and squeeze pages, site sales copy, sales letter copy, pre-selling copy, videos on squeeze pages, and even more.
For sales copy or squeeze pages, the best item to test first is normally the headline. Since the basic testing method involves A/B split testing, there will be no issues with it. This article will share useful information about testing and tracking.
Realize that you will have to do more than setting up a test. Whenever you read anything pertaining to testing, go ahead and presume you should perform tracking, also. You need to have a reliable tracking script installed so you can record when someone clicks on a link. You do not need tracking on squeeze pages, but it may be nice to see how many really click on the link. Very many people enjoy using Google Analytics for their tracking because it is powerful and free.
Here is a truth about writing copy – nobody gets the ultimate it can ever be right out of the gate. Website designs can contain design miscalculations that can seriously hurt your conversions. The highest paid copywriters on the planet never create the best copy they can the first time. What that means is the only way to make something the best it can be is through testing and optimizing. It really does not matter why most web marketers do not test, just make sure that you do.
For A/B split testing, you will make use of what is referred to a page rotator script . These are typically coded in PHP, and so you will simply append the PHP file extension after the URL being tested. After you have made a duplicate page with the modification to be tested, then you FTP to your web host and are all ready to start testing.
The rotator script serves a different page to every new visitor, and so you want to test or alter only one thing. Testing only one item is important because you should know what caused any conversion rate deviations. There is another method to evaluate more than one item at a time, multivariate testing, but that is somewhat complicated and we won’t talk about it in this article.
As an example, I had a product and promoted it using Adwords PPC, and then I started doing tests on it to boost conversion rates. The very first time I started advertising it, the sales copy converted less than 1%.
Then after less than four weeks, after modifications and testing, that sales copy converted at roughly seven percent. Have no question that testing and tracking your internet sites is the most sure and quickest way to realize greater results.